Full Job Description
Job Title: Digital Content Strategist
Company: Amazon
Location: Aurora, Illinois
Are you a passionate and innovative digital content strategist ready to take your career to new heights? Amazon, one of the world’s largest online retailers, is looking for a dedicated Digital Content Strategist to join our fast-paced team in Aurora, Illinois. In this role, you will develop and implement content strategies that enhance our online presence and drive user engagement across various digital platforms.
About Us
At Amazon, we are committed to creating exceptional customer experiences through cutting-edge technology and unparalleled service. With millions of products spanning every conceivable category, we strive to be the Earth’s most customer-centric company. We value creativity, innovation, and collaboration among our teams and believe that diverse perspectives drive our success.
Position Overview
As the Digital Content Strategist, you will be a crucial part of our content marketing team, responsible for shaping our digital narrative, boosting brand visibility, and driving traffic to our platforms. Your role will encompass a blend of data analysis, creative thinking, and strategic planning. This is an incredible opportunity for a talented individual to influence the direction of our content marketing initiatives.
Key Responsibilities
- Content Strategy Development: Create innovative content strategies that align with Amazon’s marketing goals and drive customer engagement.
- Audience Analysis: Conduct thorough audience research to develop personas that inform content creation.
- SEO Optimization: Implement best practices in SEO to improve organic search visibility and traffic.
- Collaborative Content Creation: Work closely with cross-functional teams including design, marketing, and product to develop compelling digital content that resonates with our audience.
- Performance Analytics: Utilize analytics tools to measure content performance and derive actionable insights for future strategies.
- Brand Voice Consistency: Ensure that all content reflects Amazon's brand voice and messaging guidelines across all channels.
- Content Management: Manage content calendars and ensure timely delivery of all content initiatives.
- Trend Monitoring: Stay updated on digital marketing trends and adjust strategies as necessary to remain competitive.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in digital content strategy or a similar role.
- Strong understanding of SEO, content marketing, and engagement strategies.
- Excellent verbal and written communication skills.
- Proficiency with analytics tools such as Google Analytics, SEMrush, or similar platforms.
- Experience in using content management systems (CMS) and A/B testing frameworks.
- Creative mindset with strong problem-solving abilities.
- Ability to work collaboratively in a fast-paced environment.
Why Amazon?
At Amazon, you'll find a workplace filled with thrilling challenges and opportunities. You will be part of a culture built on innovation, encouragement, and personal growth. We provide you with exceptional benefits, including:
- Competitive salary with performance-based bonuses
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous paid time off policy
- Professional development opportunities
- Employee discounts on Amazon purchases
How to Apply
If you are ready to embark on an exciting journey with a top-tier company in the digital economy, we encourage you to apply for the Digital Content Strategist position at Amazon. To submit your application, please visit our careers page on the Amazon website. We are committed to diversity and encourage individuals from all backgrounds to apply.
Join Us at Amazon!
Be part of a team that’s changing the way the world shops. We look forward to your application and the possibility of having you on board as our new Digital Content Strategist in Aurora, Illinois!